Before Christmas:
I will be exploring a research-based investigation into branding & identity with a focus on 2d formats and the distribution.
After Christmas:
I will be exploring a Editorial typography into editorial design with a focus on 2d formats
I have recognised that my S.O.I has changed because of the work that I have identified I want to do based on an evaluation of the last module.
I think that my work was put out of it's confront zone and it's wasn't as good as I hoped it would be. i think that I will work a lot better with set briefs rather than writing them myself, as I thought they lacked clarity and direction. I have chosen a YCN brief based upon Co-op as this would be ideal for me to experiment with concept and produce work using type and layout. I have also chosen a D&aAD brief for the Typographic Circle as again it would support my Statement of Intent. The other two set briefs are the contextual book for my influences, and also the end of year publication which would let me explore type & layout.
I think my statement of intent will be dedicated to typography and layout and formats with a small percentage of digital layout and type to use in my portfolio to show a range of different medias which I'm capable for designing for.
Last module I really enjoyed the exploration of the Property Typeface but it was time consuming and I'd rather base my practice on using existing typefaces with exploring traditional medias and also bold typography experimenting with layout.
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