Brief
We want to make it impossible for anyone to ignore Peace Day. We want to make it a day that everyone around the world engages with, so that governments and leaders in conflict zones have no other choice but to implement it. The task is to grow grassroots awareness and active personal engagement with Peace Day, to make this day ubiquitous and as part of our social fabric as Valentine’s Day or Mother’s Day.
Background / Considerations
Ultimately we want global mobilization behind POD’s efforts. But in order to seed a collaborative movement, we need to call on the change-makers among us: those who believe in actions rather than symbols, in the practical rather than the theoretical. Those who enjoy getting their hands
dirty and believe in the power of individual actions to build a greater future.
Be a creative activist. We are looking for a behavior changing campaign that works beyond media and across cultural, political and denominational frontiers. Collaboration is key to Peace Day and should be key to your solution. We want to see ideas that happen and the recognition that the ability to make them happen may not rest entirely in your hands.
Consider carefully how you present your ideas to the judges, the execution of them, and the way that they were realized.
Mandatory Requirements Deliverables
Peace One Day logo
The date: ‘Peace Day – 21 September’
www.peaceoneday.org
Upload a presentation film of your work (max 2 mins). You may also upload supporting images and/or post supporting objects and/or upload a zip folder of supporting interactive work.
Or
Upload images of your work. You may also post supporting objects and/ or upload a zip folder of supporting interactive work.
Studio Deadline Module Deadline
Friday 9 March 2012.
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