Brief 4: Swarovski - YCN

Brief
Swarovski are interested in reaching a new younger audience (20 – 30 year olds) primarily targeting young urban UK females who love their jewellery, like to keep up with the latest trends and fashion, and want to express themselves through their jewellery.


Background / Considerations
The aim of this brief is to take the repositioning of the brand to the next level, concentrating on attracting the next generation of Swarovski fans to our fashion collection. Swarovski is a high end jewelers founded 1895. Swarovski are interested in reaching a new younger audience (20 – 30 year olds) primarily targeting young urban uk females who love their jewellery, like to keep up with the latest trends and fashion, and want to express themselves through their jewellery. You are free to explore all marketing channels, demonstrating the media and environments that you think the target audience will be most receptive to messaging and engagement. You can consider all elements of marketing, Pr, advertising, in-store applications, point of sale, packaging, social media, experiential ideas and everything in between. daniel Swarovski i said: “evolution never ceases. reforms in one area lead to further reforms in other areas. one must, however always be alert to the opportunities”.



Mandatory Requirements Deliverables
Use brand guidelines and the primary colour swatch supplied by Swarovski. Your work should fit within the Swarovski brand identity, and you can find this here – http://ycn.sh/tfzbwr


The deliverables depend on how I resolve the brief and what it
Studio Deadline Module Deadline


Friday 9 March 2012.