The main ideas that stand out at the minute are:
- 3 different sized publications saddled stitched together - a cover to protect and hold it all
- Scandinavian design - old car manuals as it reflects the similar audience and brand approach
- a range of different stock for the different publications
- Strap to stick cover together
- address on mailout to be angled same degrees as a clock handle - ( every 5mins)
- Online version offering different languages
Ideas will be developed further
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