Yearbook Brief

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BA (Hons.) GRAPHIC DESIGN		LEVEL	06
Module Code	OUGD303	Outcomes
Module Title	Final Major Project	Doc. Code

BRIEF TITLE: BA (Hons.) GRAPHIC DESIGN YEARBOOK
The Brief	Background
Produce initial design proposals for the 2012 Graduate Year book that communicates the diverse, creative and professional quality of the work produced on the BA (Hons.) Graphic Design Programme Your proposals should consider the print and digital delivery of the publication and further opportunities for the branding and delivery of course related information	The yearbook is an annual publication designed to showcase the graduating 3rd year. The book is distributed to Industry Contacts, potential applicants and visitors to the end of year show. We also use the yearbook as a marketing tool to raise the profile of the course with feeder colleges and the creative industries. In the light of this the Yearbook is a high concept, highly visual and professional publication that needs to communicate the practical and conceptual standards of the Graphic Design programme.
Considerations
The following questions should inform your design direction: ·       What do you want to say about the course, your time on it and the people you have met?  ·       What do the rest of the year group, staff etc. want to say? ·       What makes this course/year unique and how do you communicate this through the selection, organisation and communication of content? ·       What is the underlying visual concept and why is it appropriate, innovative and current? ·       The message is what? ·       Who will want to know and how will they find out?
	Mandatory Requirements
	The Course, Institution’s Name and year of graduation must be clearly presented on the cover and spine of the publication Each 3rd year is allocated an equal amount of space containing samples of work, a personal statement and photograph. The yearbook should be produced to a standard square format of 210mm x 210mm Additional mandatory content will be discussed with the successful design team
Practical Considerations	Deliverables
You have been given a standard square format and the budget is approximately £ 2 500 (tbc) What production processes, stock decisions and colour options will best support the communication of your concept. What additional formats could you use (both print & digital). What other deliverables can you propose?	Initial proposal boards (3 x A2) outlining the concept and design direction for the proposed publication. This should include sample layouts for a range of content, Cover design and proposed branding. Proposed production decisions, stock decisions and print processes (where possible).
	Studio Deadline
	12th January 2012 – 2pm