Produce:
Design Directions
Branding
Layout Suggestions
Visual Content
To be given to all first years on the nine degree programmes
Distribute online as PDF, but also consideration needs to be given to potential print specifications.
Background
Important information - regarding 3 years of the degree
Clearly Presented
Accessible and readable format
Formal document but also needs a strong element of design that reflects the creative but professional environment that the programmes represent
What would students want to read - Content Hierarchy
Overload of information within freshers week.
MANDATORY
200mm x 200mm
2 Colour Production
Typographic, Diagrammatic and Vector Based
NO PHOTOGRAPHS
Deliverables
5 x A2 Pitch Boards
PDF Versions - Communicating concept, layouts, content page and colour specifications.
Mock up layouts should be included - Digital versions on Disk - Include Cover.
Submissions should be supported by a concept - Proposal, rationale, and costings for completion of the brief.
DEADLINES
Proposal / Pitch
27TH APRIL 2012
Module Deadline
25 / 05 / 2012
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