Who what how when?

Where would the publication be found?
Public Travel, Inside news Papers (supplement), University’s, Work places. Public travel will be ideal for young professionals who have been working throughout the week and haven’t had time to sit down to catch up on the weekly news. Also for tourists to the city of London who can take away the publication to read on the journey home.

Who is target audience?
Business workers, Young Professionals – Workers who have been busy all week and can catch up on the latest news.

When would the publication be distributed?
As a weekly publication I think the publication would be ideal to be printed Thursday night and distributed for Friday morning, ideal for workers and visitors to the city to take away and catch up on the latest news for the week. The weekend would create more time for the audience to sit down and read rather than half way through the week.

Create personas for audience


Tone of voice
Formal using facts and figures but a more laid back visual approach as too much information may overload the audience.

Where would the publication be found?
Public Travel, Inside news Papers (supplement), University’s, Work places

How is it distributed?
Tube stations around the city of London & train stations such as Piccadilly.